Why You Should Use Video Production in Advertisement
Currently, 37% of web content are in video form. From the moment it was created, advertising has used as a way of influencing people and the most common form is through television commercials. The digital films we are enjoying this time also went from humble beginning to different phases until it has become what it is now.
The sudden rise in the sales of Digital Video Recorders or DVR’s is causing television commercials to become quite archaic. With the aid of the DVR, the audience can choose to fast-forward over the ads. This means that television advertising budgets are now a superfluous expense. That is why many companies are now looking at the Internet and on online advertising.
The Perks of Video
The major reason video production is an essential in advertising is because it can effectively persuade. That is the only ground, nothing else. Results from a survey made showed that customers are more likely to buy a product when they have see a video, and it also makes the decision to buy easier. When presented a video, many customers feel that their knowledge of the product has grown.
1. Video Sharing
Many consumers watch a film production when they receive it but more will pass it to family and friends. Video promotion elicits six times higher reaction reviews from consumers rather than the conventional print advertisement. Unlike junk mail that is constantly being tossed out without being spared a glance, video or business card DVD’s are given better treatment. Sometimes marketing videos are watched by people just because it is new to them.
2. Cost-friendly and consistent messages
3. Videos can reach far-flung markets unreachable by sales people. Video can reach small markets in difficult to reach areas, as well as those who cannot be trained live. It also allows the viewer to learn because it is consistent in the message it shows. As a training aid, it is reliable and it can reach any number of people. Whether your company is small in size or it is a big corporation, it can benefit your company and it also fits the budget. Video presentation can give more information than a huge stack of print-outs.
3.Highly Efficient Sales Device
Product or service can make the product move, which is something you cannot see on brochures. A video of customers testing the product can also be shown to prove the effectivity of the product like Video Testimonials Grand Rapids Michigan. It is an effective means of attracting investors. A great feature of the video is that it can be edited to add people and places, so there is not need to redo the whole video.
4. It can bring out emotions
Viewer’s emotions can be engaged because of the video. Sounds and images can be persuasive. Because it can show images, viewers can easily see the difference between the before and after of a product and see the actual proof of improvement.
Video can be found all over the internet. This is proven to be the best way to reach the audience. iThe perspective of customers about the product widens. Advertisers consider this their best tool. A lot of businesses are now using videos and online advertising.
Source: Video Production Michigan